02188nas|a2200253 i 450000500170000000800410001703500150005810000240007324501420009726000520023930000230029150200830031450001250039752010260052265000370154865000350158565000270162065000250164770000330167270000410170570000400174681000830178685600650186920260819085838.0121095s1993    th uu m rtt  00|  a1eng d  a.b107581731 aBhatti, Saqib Saeed14aThe use of information technology in retail chains for achieving competitive advantage :ba study of retail chains in Pakistan and France  aBangkok :bAsian Institute of Technology,c1993  a104 leaves :bill.  aResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 1994  aA research study submitted in partial fulfilment of the requirement for the degree of Master of Business Administration.  aA great deal has been written about the use of information technology and its use and application in manufacturing and service industries. But aspects as to how information technology influences cost or differentiation have not yet received adequate and explicit attention in technology assessment studies. Secondly, most of the studies on interorganizational systems using electronic data interchange in service industry focus on financial institutions and airlines, but few on retail institutions. This study is an attempt to highlight the significance of proper and timely flow of information in the smooth operations of centrally controlled retail chains. It also shows how information technology can help such a retail chain to gain competitive advantage by reducing cost or by enhancing differentiation. Different applications of information technology in retail chains have been mentioned and their order of preference on the bases of the advantages accrued, costs incurred and prerequisites have been recommended.10aInformation technologyxPakistan10aInformation technologyxFrance10aChain storesxPakistan10aChain storesxFrance1 aRamanathan, K.,eChairperson1 aGupta, Joyti,eExamination Committee1 aGougeon, P.,eExamination committee2 aAsian Institute of Technology.tResearch studies project report ;vno. SM-94-1  3Full-Textuhttp://203.159.5.9/ait-thesis/detail.php?q=B16126