The a study of retail chains in Pakistan and France Bhatti, Saqib Saeed creator Ramanathan, K. Chairperson Gupta, Joyti Examination Committee Gougeon, P. Examination committee text series technical report th Bangkok Asian Institute of Technology 1993 continuing eng 104 leaves : ill. A great deal has been written about the use of information technology and its use and application in manufacturing and service industries. But aspects as to how information technology influences cost or differentiation have not yet received adequate and explicit attention in technology assessment studies. Secondly, most of the studies on interorganizational systems using electronic data interchange in service industry focus on financial institutions and airlines, but few on retail institutions. This study is an attempt to highlight the significance of proper and timely flow of information in the smooth operations of centrally controlled retail chains. It also shows how information technology can help such a retail chain to gain competitive advantage by reducing cost or by enhancing differentiation. Different applications of information technology in retail chains have been mentioned and their order of preference on the bases of the advantages accrued, costs incurred and prerequisites have been recommended. A research study submitted in partial fulfilment of the requirement for the degree of Master of Business Administration. Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1994 Information technology Pakistan Information technology France Chain stores Pakistan Chain stores France Asian Institute of Technology. http://203.159.5.9/ait-thesis/detail.php?q=B16126 http://203.159.5.9/ait-thesis/detail.php?q=B16126 121095 20260819085838.0