02740nas|a2200421 i 4500 20260817171713.0 011213s2001 th u m rtt 00| a1eng d .b11841217 AIT RSPR no. SM-01-27 Paradorn Karasudhi Brand analysis of Johnnie Walker Black Label in Thailand Bangkok : Asian Institute of Technology, 2001 50, [23] leaves Research studies project report ; no. SM-01-27 A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001 Branding is a powerful source of success in any market-driven industries. The whiskies industry that is the focus of this research is a great illustration. Thai market is an ideal place to conduct this research because it is one of the biggest whisky market in the world and Johnnie Walker Black label happens to be the market leader. Johnnie Walker Black Label is the brand that is very successful in the Thai Imported Whisky market and it is used as a subject of the study on the importance of brand image and the process of gaining brand equity. The study also provide a better understanding of the Thai whisky market especially the imported one. Interviews with managers at various companies advertising clips are conducted and collected in order to investigate the performance. Brand choice Thailand Whiskey Thailand Tocquer, Gerard A., Chairperson Tang, John C.S., Examination Committee Bechter, Clemens, Examination Committee Asian Institute of Technology. Research studies project report ; no. SM-01-27 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B07187 .b11841217 mnait u 240614 0 011213 m a u 0 mnait mnait mnarc 20 22 40 Barcode : 30050120995781 CREATED : 2001-12-13 RECORD # : i1226460x LPATRON : 1015132 LCHKIN : 2003-01-12 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 4 TOT RENEW : 3 Barcode : 30050120611420 CREATED : 2012-10-10 RECORD # : i12703072 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050160083845 CREATED : 2016-04-05 RECORD # : i12970633 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 13242 13242 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT RSPR no. SM-01-27 30050120995781 2026-08-17 17:17:13 1 2026-08-17 20 0 0 0 0 MAIN MAIN mnait 2026-08-17 0 AIT RSPR no. SM-01-27 30050120611420 2026-08-17 17:17:13 3 2026-08-17 22 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT RSPR no. SM-01-27 30050160083845 2026-08-17 17:17:13 1 2026-08-17 40