03891nas a2200481 a 4500 20260817171714.0 230810s2022 th uu m rtt 0| a1eng d .b12410081 AIT Internship Report no.SM-22-05 Suppakarn Riwthong The brand audit of Ovaltine Pathum Thani, Thailand : Asian Institute of Technology, 2022 59 leaves : ill. Internship Report ; no. SM-22-05 An Internship Report submitted in partial fulfillment of the requirements for the degree of Master of Business Administration Internship Report (M. BA.) - Asian Institute of Technology, 2022 Ovaltine has been on the Thai market of malt chocolate beverages for children for more than 30 years. However, a new generation of customers is unaware of the brand, and they have problems with the other products where they have a different target. My internship at KANTAR enhanced the ability to examine and research this issue in depth where I had been involved with the project of Ovaltine brand analysis. The report's objectives are to examine the current Ovaltine advertisement, its target audience, and positioning, to profile potential Ovaltine brand customers, and to highlight and offer potential communication channels. The conclusions are based on the results of a quantitative data questionnaire provided by the KANTAR team, and it is used to evaluate the performance of Ovaltine's advertising. To analyze and give the recommendation, I used the brand audit approach where the focus will be on brand communication. Followed by the digital marketing tools and content marketing for the social media campaign which will be the core of my recommendations for Ovaltine. According to the findings of this internship report analysis, Ovaltine has a wide range of products to meet the needs of its customers. However, because of their marketing and advertising approach, these products are overshadowed by Ovaltine Original, leaving a significant possibility for potential customers untapped. It must be mentioned that, although having very strong awareness and marketing performance, with customers are willing to buy the items, Ovaltine's sales are shrinking compared to their competitors in the same market. Advertising Brand name products Brand name products Marketing Social media Marketing Levermore, Roger, Chairperson Zimmerman, Willi, Examination committee Tocquer, Gerard, Examination committee Royal Thai Government, Scholarship Donor Asian Institute of Technology Scholarships, Scholarship Donor Asian Institute of Technology. Internship Report ; no. SM-22-05 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B19684 .b12410081 mnait m 260530 0 230810 m a m 4 mnait mnait mnarc mnarc 40 67 20 Barcode : 30050211013130 CREATED : 2023-10-08 RECORD # : i13459223 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : - CREATED : 2023-10-08 RECORD # : i13459235 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050121069891 CREATED : 2023-10-08 RECORD # : i13459533 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 3 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050121069883 CREATED : 2023-10-08 RECORD # : i13459545 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 2 TOT CHKOUT : 0 TOT RENEW : 0 13245 13245 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT Internship Report no.SM-22-05 30050211013130 2026-08-17 17:17:14 1 2026-08-17 40 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT Internship Report no.SM-22-05 2026-08-17 17:17:14 2026-08-17 67 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT Internship Report no.SM-22-05 30050121069891 2026-08-17 17:17:14 1 2026-08-17 20 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT Internship Report no.SM-22-05 30050121069883 2026-08-17 17:17:14 2 2026-08-17 20