@book{13246,
	author = {Jitchaya Wiroonrat and Johri, Lalit M., and Royal Thai Government Fellowship,},
	title = {Brand awareness, associations, and influences on purchasing decision :},
	publisher = {Asian Institute of Technology,},
	year = {2005},
	series = {Research studies project report ;},
	address = {Pathum Thani, Thailand :},
	note = {A research submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management},
	url = { http://203.159.5.9/ait-thesis/detail.php?q=B09648}
}