@book{13248,
	author = {Dang Thuy Hanh and Truong, Quang, and The French Government,},
	title = {Brand building in the information technology industry :},
	publisher = {Asian Institute of Technology,},
	year = {2004},
	series = {Research studies project report ;},
	address = {Pathum Thani, Thailand :},
	note = {A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management},
	url = {http://203.159.5.9/ait-thesis/detail.php?q=B08642}
}