@book{13262,
	author = {Kumar, Amit and Swierczek, F.W., and AIT Fellowship, },
	title = {Brand positioning and consumer perceptions :},
	publisher = {Asian Institute of Technology,},
	year = {2006},
	series = {Research studies project report ;},
	address = {Pathum Thani, Thailand :},
	note = {A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management},
	url = {http://203.159.5.9/ait-thesis/detail.php?q=B10754}
}