03368nas|a2200469 i 4500 20260817171721.0 020111s2001 th uu m rtt 00| a1eng d .b11842015 AIT RSPR no. SM-01-72 Zeb, Nadir Branding in Thailand : a case study of Alcatel (customer based brand equity) Bangkok : Asian Institute of Technology, 2001 72 leaves Research studies project report ; no. SM-01-72 A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001 The increasing brand conciseness has led companies to look into their branding strategies and manage them well to increase brand equity in consumers' mind. The people now are becoming friendlier towards popular brands and want to associate with the recognized brand only. The brand is basically giving more leverage to companies to increase good will and strategic advantage in the market. In the new millennium the battle is no more on human asset and technological competence alone. Brand name is playing major role for companies to establish and hold the company intact in time of economic crisis. Asian crisis has led companies to build strong brand in order to move through hard times. Asian crisis only those companies survived who were better in recognition and trust as compared to their competitors. The research study will show what people like about mobile phones and how they associate to them. It will underline the sources for brand leveraging and importance of branding Product management Thailand Alcatel Tocquer, Gerard A., Chairperson Bechter, Clemens, Examination Committee Deussen, Arne, Examination Committee Asian Institute of Technology. Research studies project report ; no. SM-01-72 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B07245 .b11842015 mnait u 240618 0 020111 m a u 0 mnait mnait mnarc mnarc mnarc 20 40 21 Barcode : 30050120610919 CREATED : 2002-11-01 RECORD # : i12266486 LPATRON : 1023766 LCHKIN : 2012-09-28 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 8 TOT RENEW : 5 Barcode : 30050120610901 CREATED : 2002-11-01 RECORD # : i12266498 LPATRON : 1020475 LCHKIN : 2009-08-04 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 5 TOT RENEW : 1 Barcode : 30050160083407 CREATED : 2016-04-05 RECORD # : i12971467 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120923148 CREATED : 2019-12-19 RECORD # : i13242520 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120996144 CREATED : 2020-04-02 RECORD # : i13256245 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 13279 13279 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT RSPR no. SM-01-72 30050120610919 2026-08-17 17:17:21 1 2026-08-17 20 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT RSPR no. SM-01-72 30050120610901 2026-08-17 17:17:21 2 2026-08-17 20 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT RSPR no. SM-01-72 30050160083407 2026-08-17 17:17:21 1 2026-08-17 40 0 0 0 0 MAIN MAIN mnarc 2026-08-17 50.00 0 AIT RSPR no. SM-01-72 30050120923148 2026-08-17 17:17:21 3 2026-08-17 20 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT RSPR no. SM-01-72 30050120996144 2026-08-17 17:17:21 4 2026-08-17 21