@book{13285,
	author = {Thanawan Sirivorapat and Johri, Lalit M., and Royal Thai Government Fellowship,},
	title = {Branding strategy of "Double A" in Thailand :},
	publisher = {Asian Institute of Technology,},
	year = {2005},
	series = {Research studies project report ;},
	address = {Pathum Thani, Thailand :},
	note = {A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management},
	url = { http://203.159.5.9/ait-thesis/detail.php?q=B09645}
}