03675nas|a2200469 i 4500 20260817171827.0 131100s2000 th uu m rtt 00| a1eng d .b11814950 AIT RSPR no. SM-00-54 Khin Ma Ma Gyi Building a service culture in real estate business : a case study of a Myanmar service firm Bangkok : Asian Institute of Technology, 2000 53 leaves Research studies project report ; no. SM-00-54 A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2000 Myanmar's present declination of housing project is going down. Being a long term plan of housing project and designed to be a city of it's own, FMI City Housing Project (Padatharbin Myodaw) is facing difficulties in reaching international standard of customer service and in competing in regional and local market. Service quality is the key success factor. This study is intended to analyze the market situation of real estate in Myanmar, current situation of customer services through people, the structure and the culture of FMI Garden Development. In-dept interviews with top management in the company were conducted to understand the process of development of FMI Garden development and its future strategies. The data, documents concerned were collected through discussions and free talk with the mangers ofFMI Garden Development (FMI City Housing Project) and meeting with the director from the department of Human Settlement and Housing Development (DHSHD) under the Ministry of Construction. Some recommendations were given with a view to contribute to the drive for a better service quality and service culture level ofreal estate business of the company. Real estate business Myanmar Real estate business Customer services Tocquer, Gerard A., Chairperson Bechter, Clemens, Examination Committee Sununta Siengthai, Examination Committee Asian Institute of Technology (Partial Scholarship), Scholarship donor Asian Institute of Technology. Research studies project report ; no. SM-00-54 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B06729 .b11814950 mnait u 240604 0 001027 m a u 0 mnait mnait mnarc mnarc mnarc 20 40 Barcode : 30050120670152 CREATED : 2000-11-13 RECORD # : i12226300 LPATRON : 1017024 LCHKIN : 2004-09-13 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 6 TOT RENEW : 0 Barcode : 30050120670145 CREATED : 2000-11-13 RECORD # : i12226312 LPATRON : 1014286 LCHKIN : 2002-10-18 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 1 TOT CHKOUT : 5 TOT RENEW : 1 Barcode : 30050160085261 CREATED : 2016-04-29 RECORD # : i12967282 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120924856 CREATED : 2020-01-15 RECORD # : i13248145 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120910137 CREATED : 2020-02-15 RECORD # : i13260443 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 13735 13735 0 0 0 0 MAIN MAIN mnait 2026-08-17 0 AIT RSPR no. SM-00-54 30050120670152 2026-08-17 17:18:27 1 2026-08-17 20 0 0 0 0 MAIN MAIN mnait 2026-08-17 0 AIT RSPR no. SM-00-54 30050120670145 2026-08-17 17:18:27 2 2026-08-17 20 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT RSPR no. SM-00-54 30050160085261 2026-08-17 17:18:27 1 2026-08-17 40 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT RSPR no. SM-00-54 30050120924856 2026-08-17 17:18:27 3 2026-08-17 20 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT RSPR no. SM-00-54 30050120910137 2026-08-17 17:18:27 4 2026-08-17 20