03201nas|a2200457 i 4500 20260817171836.0 040109s2003 th uu m rtt 00| a1eng d .b11908889 AIT RSPR no.SM-03-79 Roger, Julien Building congruent cross-cultural websites : design criteria Bangkok : Asian Institute of Technology, 2003 39 leaves Research studies project report ; no. SM-03-79 A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management Research report (M.Sc.) - Asian Institute of Technology, 2003 For a Website to deliver its messages or for an e-commerce Web site to deliver its global sales, careful consideration of how potentially culture-specific content is portrayed on a Web site is of paramount importance. Satisfaction and perception of a Web site vary according to different cultures (Simon 2001). The Web is intrinsically a global medium. Consequently, deciding how a Web site should express potentially culture specific content to worldwide visitors ts an important consideration in Web site design. In this paper, we will first review the concept of culture and make a focus on the dimensions of culture from Hofstede (1997). Then we will identify associated design elem.en ts, and discuss the opportunities for enhancing Web communications through cross cultural focuses in order to convert "tourists" or "browsers" to "residents" and "customers." Culture Web sites Design Swierzcek, Fredric William, Chairperson Dimmitt, Nicholas J., Examination Committee Singha Chiamsiri, Examination committee Asian Institute of Technology. Research studies project report ; no. SM-03-79 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B08171 .b11908889 mnait u 240705 0 040109 m a u 0 mnait mnait mnarc mnarc mnarc 20 40 Barcode : 30050120666580 CREATED : 2004-09-01 RECORD # : i1236938x LPATRON : 1017360 LCHKIN : 2008-02-02 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 1 TOT RENEW : 0 Barcode : 30050120666572 CREATED : 2004-09-01 RECORD # : i12369391 LPATRON : 1017360 LCHKIN : 2008-03-02 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 1 TOT RENEW : 0 Barcode : 30050120302962 CREATED : 2016-05-26 RECORD # : i12994108 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120996029 CREATED : 2020-04-02 RECORD # : i13256348 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120997498 CREATED : 2020-05-02 RECORD # : i13257031 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 13785 13785 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT RSPR no.SM-03-79 30050120666580 2026-08-17 17:18:36 1 2026-08-17 20 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT RSPR no.SM-03-79 30050120666572 2026-08-17 17:18:36 2 2026-08-17 20 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT RSPR no.SM-03-79 30050120302962 2026-08-17 17:18:36 1 2026-08-17 40 0 0 0 0 MAIN MAIN mnarc 2026-08-17 21.00 0 AIT RSPR no.SM-03-79 30050120996029 2026-08-17 17:18:36 3 2026-08-17 20 0 0 0 0 MAIN MAIN mnarc 2026-08-17 50.00 0 AIT RSPR no.SM-03-79 30050120997498 2026-08-17 17:18:36 4 2026-08-17 20