design criteria Roger, Julien creator Swierzcek, Fredric William Chairperson Dimmitt, Nicholas J. Examination Committee Singha Chiamsiri Examination committee text series technical report th Bangkok Asian Institute of Technology 2003 continuing eng 39 leaves For a Website to deliver its messages or for an e-commerce Web site to deliver its global sales, careful consideration of how potentially culture-specific content is portrayed on a Web site is of paramount importance. Satisfaction and perception of a Web site vary according to different cultures (Simon 2001). The Web is intrinsically a global medium. Consequently, deciding how a Web site should express potentially culture specific content to worldwide visitors ts an important consideration in Web site design. In this paper, we will first review the concept of culture and make a focus on the dimensions of culture from Hofstede (1997). Then we will identify associated design elem.en ts, and discuss the opportunities for enhancing Web communications through cross cultural focuses in order to convert "tourists" or "browsers" to "residents" and "customers." A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management Research report (M.Sc.) - Asian Institute of Technology, 2003 Culture Web sites Design Asian Institute of Technology. http://203.159.5.9/ait-thesis/detail.php?q=B08171 http://203.159.5.9/ait-thesis/detail.php?q=B08171 040109 20260817171836.0