a SWOT - ANP analysis Masood, Tooba creator Dhakal, Shobhakar Chairperson Islam, Nazrul Examination Committee Kumar, Sivanappan Examination Committee Higher Education Commission (HEC), Pakistan Scholarship Donor Asian Institute of Technology Fellowship Scholarship Donor text series technical report th Pathum Thani, Thailand Asian Institute of Technology 2014 continuing eng 40 leaves : ill. + 1 online resource Stakeholder's perception is very important for any kind of strategic decisions formulation as it provides with basic ideas and insights. Pakistan is developing country facing shortfall of electricity while only 68.6% population has access to electricity (World Bank, 2014). Many types of hidden and somehow visible subsidies are there in the country which if removed can bring up many opportunities and benefits especially for people who are living below poverty line. This research study is conducted to know the perception of stakeholders (experts mainly) that if subsidy reform program is implemented for power sector. Main idea of removing subsidy comes up as most of the electricity is generated by fossil fuels which are very harmful for environment. Removal of subsidy will open new windows for better technology and exploitation of resources. SWOT analysis is used for stakeholder's perception followed by Analytic Network Process for prioritization of SWOT factors which helps to identify most important factors and somehow guides toward better strategy formulation in the country. A research submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in Energy Business Management Thesis (M.B.A.) - Asian Institute of Technology, 2014 Power resources Pakistan Energy consumption Pakistan Analysis Asian Institute of Technology. http://203.159.5.9/ait-thesis/detail.php?q=B02314 http://203.159.5.9/ait-thesis/detail.php?q=B02314 171130 20260817172204.0