TY  - SER
AU  - Phatutip Tongtun
AU  - Levermore,Roger
AU  - Badir,Yuosre F.M.
AU  - Ransom,Lakeesha K.
ED  - Royal Thai Government,
ED  - Asian Institute of Technology Fellowships,
TI  - CC&C Garment{u2019}s new target customers and digital Platform 
T2  - Intern Project
PY  - 2020///
CY  - Pathum Thani, Thailand
PB  - Asian Institute of Technology
KW  - Clothing trade
KW  - Marketing
N1  - An Intern Project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration; Intern Project (M.B.A.) - Asian Institute of Technology, 2020
N2  - This intern project was a collaboration between the school of management, Wecosystem and CC&C garment. The objective of this intern project is to let the student learn and work on real-life business problems. CC&C Garment is a garment factory with 300 employee producing shirts, hoodies, T-shirts with operation capacity of 100,000 pcs/month. This project objective is to solve 2 problems of CC&C Garment which are the lack of diverse customer and a purely offline contact channel. The solution of this project is working toward identifying and analyzing new target customer and creating a digital platform which includes market trends analysis, new target customer interview and analysis, CC&C Garment positioning, website key success factors and features, customer journey on the website, website mockup and website development options. In conclusion, this project proposed CC&C to look into smaller customer like young entrepreneur and fresh graduate. CC&C Garment could offer a one stop service, open to small order, be flexible and build a learning community. Lastly, CC&C Garment could build an online store and web application to provide the customer convenience and tools
UR  - http://203.159.5.9/ait-thesis/detail.php?q=B19748
ER  -