03285nas|a2200409 a 4500 20260817161527.0 081129s2007 th uu|m rtt 0| a1eng d .b12042857 AIT Thesis no.IM-07-09 Theechat Chatvijit An adaptive model for customer targeting Pathum Thani, Thailand : Asian Institute of Technology, 2007 116 p. : ill. Thesis ; no. IM-07-09 A thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering in Information Management, School of Engineering and Technology Thesis (M.Eng.) - Asian Institute of Technology, 2007 Today, there are intensive competitions in marketing world. Marketers have to proactively run their businesses. Customer targeting is an important marketing decision that companies should pay attention to. Using information systems to support decision-making to shortlist potential buyers for certain products based on previous customer profiles or customer's intrinsic values is one way in targeting customer. Therefore, because of the dynamic behavior of customers, there is a need to respond to such changes immediately. Artificial immune recognition system (AIRS) classifier using value difference metric (VDM) as a distance metric has been created to predict whether customer will buy an insurance policy. Adaptive algorithm was proposed in order to respond to such dynamic change of customers. It can partially retrain or update classifier without starting training from scratch. Its performance was compared to the original training and cascade-correlation network. Results show that it can work well on continuous attribute type. Furthermore, fractal dimension reduction and Grassberger-Procaccia's algorithms were used together for attribute selection to gain predictive power of classifier. Moreover, difference between buyer and non-buyer in each attribute of profiles was also visualized to provide better understanding for marketers and to support marketing strategy in the future Target marketing Vatcharaporn Esichaikul, Chairperson Voratas Kachitvichyanukul, Examination Committee Phan, Minh Dung, Examination Committee RTG Fellowship, Scholarship donor Asian Institute of Technology. Thesis ; no. IM-07-09 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B10873 .b12042857 mnait u 240401 0 081129 m a u 3 mnait mnait mnarc 20 40 Barcode : 30050120731327 CREATED : 2008-11-29 RECORD # : i12581434 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120731335 CREATED : 2008-11-29 RECORD # : i12581446 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050160072822 CREATED : 2016-04-27 RECORD # : i12955784 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 1614 1614 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT Thesis no.IM-07-09 30050120731327 2026-08-17 16:15:27 1 2026-08-17 20 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT Thesis no.IM-07-09 30050120731335 2026-08-17 16:15:27 2 2026-08-17 20 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT Thesis no.IM-07-09 30050160072822 2026-08-17 16:15:27 1 2026-08-17 40