03605nas|a2200409 i 4500 20260817161537.0 041119s2004 th uzm rtt 00| a1eng d .b11948735 AIT RSPR no.SM-04-19 Alanko, Mikko Addressing 3G-challenges faced by Thai telecom operators Pathum Thani, Thailand : Asian Institute of Technology, 2004 56, [5] leaves Research studies project report ; no. SM-04-19 A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management Research report (M.Sc.) - Asian Institute of Technology, 2004 The Thai mobile market has experienced explosive growth in the past two years. Until 2002, the Thai telecom market was a duopoly, controlled by AIS and DTAC. Today, also two new operators (TA Orange and Hutch) backed by international mobile heavyweights are launching their services. Subscribers more than doubled to 18 millions and the penetration rate increased to 28% in 2002 and in 2003 the market also grew fast. As the operators seek to differentiate themselves in highly competitive Thai mobile market where customers are disloyal and truly price sensitive, more attention will be paid to launching new and innovative Value added data and multimedia services, this is where new 3G technology could substantially help. Most of the operators have introduced their GPRS (2,5G) networks allowing better quality and speed for their customers. The next step from GPRS is EDGE (2,75G), which is not yet in commercial use in Thailand. The next step after EDGE is 3G. There are currently no 3G licenses awarded in Thailand and thus the 3G is not yet reality in Thailand. According to GSM Association, it is just a matter of time before Thailand adopts 3G. Thus, this is a perfect time for conducting research dealing with feasibility and challenges of 3G in Thailand, since all the major Thai Telecom operators are currently considering this lucrative alternative. This study therefore tries to find out the feasibility of 3G in Thailand and the key challenges faced Thai Telecom operators while they are moving toward 3G. Furthermore, this study suggests some recommendations mainly for the Thai telecom operators but also to vendors and government how they could overcome those challenges. Telecommunication Marketing Donyaprueth Krairit, Chairperson Igel, Barbara, Examination Committee Tang, John C.S., Examination Committee Asian Institute of Technology. Research studies project report ; no. SM-04-19 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B08714 .b11948735 mnait u 240708 0 041119 m a u 0 mnait mnait mnarc 20 22 40 Barcode : 30050120907877 CREATED : 2004-11-22 RECORD # : i12428243 LPATRON : 1021459 LCHKIN : 2011-11-01 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 5 TOT RENEW : 0 Barcode : 30050120665491 CREATED : 2012-10-23 RECORD # : i12708161 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120302400 CREATED : 2016-05-26 RECORD # : i1299490x LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 1675 1675 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT RSPR no.SM-04-19 30050120907877 2026-08-17 16:15:37 1 2026-08-17 20 0 0 0 0 MAIN MAIN mnait 2026-08-17 0 AIT RSPR no.SM-04-19 30050120665491 2026-08-17 16:15:37 3 2026-08-17 22 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT RSPR no.SM-04-19 30050120302400 2026-08-17 16:15:37 1 2026-08-17 40