03205nas a2200433 a 4500 20260817172657.0 070821s2006 th uu|m rtt 0| a1eng d .b1201946x AIT RSPR no.SM-06-25 Wei, Cheng Chinese outbound tourism to Europe Pathum Thani, Thailand : Asian Institute of Technology, 2006 72 leaves : ill. Research studies project report ; no. SM-06-25 Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2006 A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management Tourism industry is one of the fastest growing industries in China's economy. The Chinese outbound tourism industry is one of important components that constitute Chinese tourism industry. The Chinese outbound tourism market has been expanding rapidly in recent years. Europe is becoming an emerging destination for Chinese outbound tourists. A research for Chinese outbound tourism to Europe becomes necessary. The objective of the study is to review the development of Chinese outbound tourism market and find the reasons that boom Chinese outbound tourism market. Based on the analysis for the China's outbound tourism policy, the characteristics of Chinese tourists in Europe, and the competitiveness of main European destinations, the findings of the research reveal that the development of Chinese outbound tourism market completely depends on the policies of Chinese government, and that the market of Chinese outbound tourism and the consumption model of Chinese outbound tourists are immature. Based on the findings of the research, some conclusions and recommendations are developed. They may be helpful to the tourism industry investors and operators who would like to enter the Chinese outbound tourism market for Europe Tourism China Tourism Europe Tang, John C.S., Chairperson Zimmerman, Willi, Examination committee Donyaprueth Krairit, Examination Committee AIT Fellowship, Scholarship Donor Asian Institute of Technology. Research studies project report ; no. SM-06-25 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B10747 .b1201946x mnait u 240913 0 070821 m a u 0 mnait mnait mnarc 20 22 40 Barcode : 30050120908081 CREATED : 2007-08-21 RECORD # : i12535989 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120663736 CREATED : 2012-02-11 RECORD # : i12714501 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120377709 CREATED : 2016-05-27 RECORD # : i12999751 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 17062 17062 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT RSPR no.SM-06-25 30050120908081 2026-08-17 17:26:57 1 2026-08-17 20 0 0 0 0 MAIN MAIN mnait 2026-08-17 0 AIT RSPR no.SM-06-25 30050120663736 2026-08-17 17:26:57 3 2026-08-17 22 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT RSPR no.SM-06-25 30050120377709 2026-08-17 17:26:57 1 2026-08-17 40