@book{19259,
	author = {Dhir, Pallavi and Zee, Rian Beise,},
	title = {Communication strategies of FMCG companies in rural areas of developing countries :},
	publisher = {Asian Institute of Technology,},
	year = {2007},
	series = {Research studies project report ;},
	address = {Pathum Thani, Thailand :},
	note = {A research study submitted in partial fulfillment of the requirements for the Degree of Master of Business Administration in International Business},
	url = {http://203.159.5.9/ait-thesis/detail.php?q=B10253}
}