03402nas|a2200421 i 4500 20260817173318.0 121095s1991 th uu m rtt 00| a1eng d .b10150547 AIT RSPR no. SM-91-04 Chen, Cheng-ho Company's market assessment and corporate strategy : a case study of CTCI (Thailand) Co., Ltd Bangkok : Asian Institute of Technology, 1991 81, [35] p. + 1 online resource Research studies project report ; no. SM-91-04 A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1991 CTCI (Thailand) Co., Ltd is one of the subsidiary companies of CTCI Corporation. In 1987, CTCI Corporation, one of the leading engineering and construction firms in Taiwan with sales revenue over US$ 160 million in 1989, set up an engineering and construction subsidiary in Thailand. Therefore one of the important aspects for the company is how to penetrate this market. This study deals with the market assessment and corporate strategy for CTCI (Thailand) Co., Ltd. The market assessment is to analyze the history of the target segment petroleum and petrochemical industries and try to assess the business opportunities of engineering and construction services under this macro environment. By using the Harvard Policy Framework as a basis, the corporate strategy is formulated and implemented following the path of strategic management. First, by an analysis of the present situation of the company to identify the strengths and weaknesses of CTCI (Thai). Second, by business environment analysis to identify the opportunities and threats which present in Thailand ' s engineering and construction environment. Last, by taking the strengths, weaknesses, opportunities and threats into consideration, the corporate strategy is formulated and implemented through the project. management approach. Petroleum chemicals industry Thailand Construction industry Thailand Management Soegaard, Ragnar, Chairperson Sharif, Nawaz, Examination committee Ponson, Bruno, Examination committee Taiwan Power Company, Taiwan, Scholarship donor Asian Institute of Technology. Research studies project report ; no. SM-91-04 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B17061 .b10150547 mnait y 240424 2 951012 m a y 0 mnait mnait mnarc 20 40 Barcode : 30050003112199 CREATED : 1995-10-13 RECORD # : i10176974 LPATRON : 1018618 LCHKIN : 2007-08-17 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 1 TOT RENEW : 0 Barcode : 30050003112207 CREATED : 1995-10-13 RECORD # : i10176986 LPATRON : 1013233 LCHKIN : 2001-06-19 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 3 TOT RENEW : 1 Barcode : 30050160106356 CREATED : 2016-04-21 RECORD # : i12944154 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 19535 19535 0 0 0 0 MAIN MAIN mnait 2026-08-17 0 AIT RSPR no. SM-91-04 30050003112199 2026-08-17 17:33:18 1 2026-08-17 20 0 0 0 0 MAIN MAIN mnait 2026-08-17 0 AIT RSPR no. SM-91-04 30050003112207 2026-08-17 17:33:18 2 2026-08-17 20 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT RSPR no. SM-91-04 30050160106356 2026-08-17 17:33:18 1 2026-08-17 40