@book{19745,
	author = {Shabbir, Sohail and Kim, Youngbae,},
	title = {A comparative study of positioning and promotional strategies in the airline industry :},
	publisher = {Asian Institute of Technology,},
	year = {1995},
	series = {Research studies project report ;},
	address = {Bangkok :},
	note = {A research study submitted in partial fulfillment of the requirement for the degree of Master of Business Administration.},
	url = {http://203.159.5.9/ait-thesis/detail.php?q=B15520}
}