@book{20158,
	author = {Heng Sopheap and Johri, Lalit M., and Swiss Government,},
	title = {Competing for higher market share against a foreign brand :},
	publisher = {Asian Institute of Technology,},
	year = {1996},
	series = {Research studies project report ;},
	address = {Bangkok :},
	note = {A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management},
	url = {http://203.159.5.9/ait-thesis/detail.php?q=B14402}
}