03271nas|a2200421 i 4500 20260818084347.0 100299s1996 th u m rtt 0| a1eng d .b11739022 AIT RSPR no. SM-96-3 Heng Sopheap Competing for higher market share against a foreign brand : a study of Lotus condensed milk in Cambodia Bangkok : Asian Institute of Technology, 1996 101 leaves : ill. Research studies project report ; no. SM-96-3 A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1996 Marketing is one of those activities that ask for more interest, devotion and enthusiasm than others. Each one of us is in his own way involved in this activity because of the importance of marketing I have chosen the topic of competing for higher market share against a foreign brand of Apsara Company for its Lotus condensed milk in Cambodia. This study is based on the information communicated to me during market survey of questionnaire filled by consumers and dealers, and interviews with company managers. The objective of this study is to analyze the consumers behavior and attitudes toward specific brands of condensed milk with a view to identifying the suitable measure for Apsara Company (Lotus brand) to increase its market share of condensed milk. Fourteen attributes have been used for evaluating the overall consumers' attitude towards different brands, and various elements of marketing strategy of Apsara Company have been analyzed to find the weakness of "Lotus Brand". The results of the study clearly show that the existing marketing strategy of "Apsara" needs to be rectification in different areas as the author mentions in the conclusions and recommendations part. Market share Cambodia Johri, Lalit M., Chairperson Gupta, Joyti, Examination Committee Do, Ba Khang, Examination Committee Swiss Government, Scholarship Donor Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B14402 .b11739022 mnait y 240502 0 990210 m a y 0 mnait mnait mnait mnarc 20 40 Barcode : 30050120598452 CREATED : 1999-10-02 RECORD # : i1211716x LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050160103684 CREATED : 2016-04-22 RECORD # : i12950804 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120910012 CREATED : 2020-02-14 RECORD # : i13260133 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050121065303 CREATED : 2024-03-28 RECORD # : i13492664 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 20158 20158 0 0 0 0 MAIN MAIN mnait 2026-08-18 0 AIT RSPR no. SM-96-3 30050120598452 2026-08-18 08:43:47 1 2026-08-18 20 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no. SM-96-3 30050160103684 2026-08-18 08:43:47 2026-08-18 40 0 0 0 0 MAIN MAIN mnait 2026-08-18 0 AIT RSPR no. SM-96-3 30050120910012 2026-08-18 08:43:47 2 2026-08-18 20 0 0 0 0 MAIN MAIN mnait 2026-08-18 50.00 0 AIT RSPR no. SM-96-3 30050121065303 2026-08-18 08:43:47 3 2026-08-18 20