Ries, Al <br/><br/>
The 22 immutable laws of branding :  how to build a product or service into a world-class brand / 
 Twenty-two immutable laws of branding 
and Laura Ries 
 - New York :  HarperBusiness,  1998 
 - 182 p. 
<br/><br/><label>ISBN: </label>0887309372 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management
<br/><br/><label>LC Class. No.: </label>HD69 B7  / R537