00554nam|a2200169 i 450000500170000000800410001702000150005803500150007305000180008810000130010624501220011924600420024126000380028330000110032165000360033270000160036820260817161155.0020723s1998    us a    r    0001|0 eng |  a0887309372  a.b1185070x00aHD69 B7bR5371 aRies, Al14aThe 22 immutable laws of branding :bhow to build a product or service into a world-class brand /c... and Laura Ries30aTwenty-two immutable laws of branding  aNew York :bHarperBusiness,c1998  a182 p.10aBrand name productsxManagement10aRies, Laura