TY  - BOOK
AU  - Ries,Al
AU  - Ries,Laura
TI  - The 22 immutable laws of branding: how to build a product or service into a world-class brand 
SN  - 0887309372
AV  - HD69 B7 R537
PY  - 1998///
CY  - New York
PB  - HarperBusiness
KW  - Brand name products
KW  - Management
ER  -