Ries, Al <br/><br/>
The 22 immutable laws of marketing :  violate them at your own risk / 
 Twenty-two immutable laws of marketing 
and Jack Trout 
 - New York :  Harper Business,  1993 
 - 143 p. 
<br/><br/><label>ISBN: </label>0887306667 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / R54369