@book{21653,
	author = {Pichate Benjarongrat   and Neal, Mark W.,},
	title = {Conceptualizing customer engagement and attracting new target customers},
	series = {Dissertation;},
	note = {A dissertation submitted in partial fulfillment of the requirements for the  degree of Doctor of Business Administration, School of Management},
	url = {http://203.159.5.9/ait-thesis/detail.php?q=B04983}
}