TY  - SER
AU  - Kirana Phapatanaburi    
AU  - Zulfiqar,Farhad
AU  - Tsusaka,Takuji W.
AU  - Himanshu,Sushil Kumar
ED  - Her Majesty the Queen{u2019}s Scholarships (Thailand),
TI  - Consumers{u2019} knowledge, attitude, and willingness to pay for organic food products in Thailand 
T2  - Thesis
PY  - 2023///
CY  - Pathum Thani, Thailand
PB  - Asian Institute of Technology
KW  - Natural foods
KW  - Thailand
KW  - Finance
KW  - Organic farming
KW  - Consumers
KW  - Attitudes
KW  - Willingness to pay
N1  - A Thesis submitted in partial fulfillment of the requirements for the degree of  Master of Agribusiness Management in Agribusiness Management; Thesis (M. Am.) - Asian Institute of Technology, 2023
N2  - This research study consumers{u2019} knowledge, attitudes toward food safety concern,  certification, and organic food products. Furthermore, this study aims to examine  consumer knowledge of Organic Thailand Logo and attitude towards willing to pay on  of organic food products, and provide recommendations to producers, marketers, and  policy maker to develop organic food product. For data collection, 100 questionnaires  were conducted to sample group in Bangkok and Metropolis areas in Thailand. The  data was analyzed by descriptive and inferential statistic test. Knowledge of meaning  Organic Thailand Logo was used for knowledge analysis of respondents. Furthermore,  attitude towards food safety concern, certification and attitude towards organic products were used for attitude estimation. Then, the contingent valuation method was used for  willingness to pay analysis by dichotomous choice and open-ended questions. Moreover, ordered logistic regression analysis was used for factors influencing the  willingness to pay for organic product analysis. The result showed that most of  respondents were female. Buyers had higher income than non-buyers. Consumers  lacked knowledge of objective knowledge of this logo. However, buyers had more  knowledge than non-buyers. Furthermore, most respondents were willing to pay for  certified organic cabbage and water convolvulus, respectively. Buyers were willing to  pay premium more than non-buyers for both vegetables. For certified organic cabbage,  attitude towards certificate, buyers, female, and age affected willingness to pay  premium. For certified organic water convolvulus, female, knowledge, attitude towards  certificate, attitude towards organic products, and buyers influenced willingness to pay  premium.
UR  - http://203.159.5.9/ait-thesis/detail.php?q=B21480
ER  -