02551nam a2200253   450000500170000000800410001703500150005810000230007324500540009626000520015030000170020249000270021950001440024650200580039052014590044865000400190765000400194770000430198770000490203070000450207971000490212481000590217385600650223220260818084953.0220698         th                  eng    a.b101686181 aLubuguin, Nancy U.10aConsumers' perceptions on cars in the Philippines  aBangkok :bAsian Institute of Technology,c1981  aviii, 100 p.1 aThesis ;vno. IE-81-11  aA thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering. School of Engineering and Technology  aThesis (M.Eng.) - Asian Institute of Technology, 1981  aThis is a study conducted f or better discernment of the car  market thro ugh the consumerist perceptions towards the different car characteristics and car makes and models existing in the Philippines. The samples, the upper-middle class Filipinos, were collected randomly to respond to personal interviews. Each interview was accompanied by a five-point scale questionnaire designed to indicate the respondent's  perception and preference. There were 501 respondents coming from 24 public and private offices, and universities in Greater Manila Area. The collected data were classified according to demographic and  socio-economic, and usage-related variables, and individual analyses were made. The two statistical techniques - factor analysis and cluster analysis, were used in the analysis. The factor analysis was used to determine the important factors considered by the Filipino car buyers in making the purchase decisions. The cluster analysis was used to seek for the natural association of the car models present in the Philippines. All input data to these analyses were based on the perceptions of the current and potential Filipino car owners. The outputs, expected to be exploratory a nd motivational in nature, are  anticipated to help customers in making the buying decisions, and to be of use to the producers in the manufacture of cars a nd in the formulation of marketing strategies, with special emphasis to the  Philippine Car Market. 0aConsumers' preferencesxPhilippines 0aAutomobilesxPhilippinesxMarketing1 aOudheusden, Dirk L. Van, eChairperson1 aTabucanon, Mario T., eExamination Committee1 aClarke Harry R., eExamination Committee2 aGovernment of Australia, eScholarship Donor2 aAsian Institute of Technology.tThesis ;vno. IE-81-11  3Full-Textuhttp://203.159.5.9/ait-thesis/detail.php?q=B21737