03188nam a2200397 4500 20260818084953.0 220698 th eng .b10168618 AIT Thesis no. IE-81-11 Lubuguin, Nancy U. Consumers' perceptions on cars in the Philippines Bangkok : Asian Institute of Technology, 1981 viii, 100 p. Thesis ; no. IE-81-11 A thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering. School of Engineering and Technology Thesis (M.Eng.) - Asian Institute of Technology, 1981 This is a study conducted f or better discernment of the car market thro ugh the consumerist perceptions towards the different car characteristics and car makes and models existing in the Philippines. The samples, the upper-middle class Filipinos, were collected randomly to respond to personal interviews. Each interview was accompanied by a five-point scale questionnaire designed to indicate the respondent's perception and preference. There were 501 respondents coming from 24 public and private offices, and universities in Greater Manila Area. The collected data were classified according to demographic and socio-economic, and usage-related variables, and individual analyses were made. The two statistical techniques - factor analysis and cluster analysis, were used in the analysis. The factor analysis was used to determine the important factors considered by the Filipino car buyers in making the purchase decisions. The cluster analysis was used to seek for the natural association of the car models present in the Philippines. All input data to these analyses were based on the perceptions of the current and potential Filipino car owners. The outputs, expected to be exploratory a nd motivational in nature, are anticipated to help customers in making the buying decisions, and to be of use to the producers in the manufacture of cars a nd in the formulation of marketing strategies, with special emphasis to the Philippine Car Market. Consumers' preferences Philippines Automobiles Philippines Marketing Oudheusden, Dirk L. Van, Chairperson Tabucanon, Mario T., Examination Committee Clarke Harry R., Examination Committee Government of Australia, Scholarship Donor Asian Institute of Technology. Thesis ; no. IE-81-11 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B21737 .b10168618 mnait s 250108 2 951012 m a s 0 mnait mnarc 22 40 Barcode : 30050120822282 CREATED : 2014-05-02 RECORD # : i12757317 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050160010764 CREATED : 2016-11-04 RECORD # : i12936467 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 22612 22612 0 0 0 0 MAIN MAIN mnait 2026-08-18 50.00 0 AIT Thesis no. IE-81-11 30050120822282 2026-08-18 08:49:53 3 2026-08-18 22 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT Thesis no. IE-81-11 30050160010764 2026-08-18 08:49:53 1 2026-08-18 40