03043nam a2200397 4500 20260818084953.0 220698 th eng .b1016862x AIT Thesis no.IE-81-13 Ampai Pornprasertsakul Consumers' perceptions toward car models in Thailand Bangkok : Asian Institute of Technology, 1981 1 v. (various pagings) Thesis ; no. IE-81-13 A thesis submitted in partial fulfillment of the requirements for the degree of Master of Science. School of Engineering and Technology Thesis (M.Sc.) - Asian Institute of Technology, 1981 The primary objective o f this study is to investigate the perceptions and preferences on cars and their characteristics of consumers in Thailand. The methodology was in the form of fielding survey questionnaires and conducting personal interviews. The respondents were asked to rate the importance , on a five-point scale, of the twenty three characteristics of cars considered in the study. Then the respondents were also asked to rate their satisfaction, on five-point scale , of the consumers regarding the characteristics of each o f the forty f our car models considered . These car models were classified according to their capacities as the fallowing: (1) Compact size ( less than 1 , 300 cc) (2 ) Middle small size (1,300- 1,600 cc) ; (3) Middle large size (1 , 6 01-2 ,000 cc) ;and (4 ) Full size (more than 2 ,000 cc). Bangkok was chose n to be the area of the study, and there were a sample of 519 respondents. Two statistical techniques were utilized in this study. Firstly, factor analysis was applied to determine the important car characteristics that influence the consumers' choice. Secondly, cluster analysis was applied to group car models having similar characteristics. The respondents were classified according to difference in sex, marital status, age, income , and .occupation . Consumers' preferences Thailand Automobiles Thailand Models Tabucanon, Mario T., Chairperson Oudheusden, Dirk L. Van, Examination Committee Clarke Harry R. Examination Committee The Government of Japan, Scholarship Donor Asian Institute of Technology. Thesis ; no. IE-81-13 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B21739 .b1016862x mnait s 250108 2 951012 m a s 0 mnait mnarc 22 40 Barcode : 30050120822308 CREATED : 2014-05-02 RECORD # : i12757330 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050160010749 CREATED : 2016-11-04 RECORD # : i12936480 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 22614 22614 0 0 0 0 MAIN MAIN mnait 2026-08-18 50.00 0 AIT Thesis no.IE-81-13 30050120822308 2026-08-18 08:49:53 3 2026-08-18 22 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT Thesis no.IE-81-13 30050160010749 2026-08-18 08:49:53 1 2026-08-18 40