a case study of the Aparupa-Burlingtons (AB) group in Bangladesh Amin, Md. Rabiul creator Johri, Lalit M. Chairperson Sharif, M. Nawaz Examination Committee Lee, C. W. Examination Committee Government of Germany (DAAD) Scholarship Donor text series technical report th Bangkok Asian Institute of Technology 1996 continuing eng 94 leaves : ill. Bangladesh booming industries (Ready Made Garment) are now in crisis. This study is undertaken to determine the alternative strategies to compete in the changing environment in ready made garment industries of Bangladesh. The company selected is in emerging crisis. The research study analyzed the internal and external situation including the potential of backward-forward linkages and information control system of the company. Finally, it provided some short and long term recommendations for the company to survive during the crisis period and to develop for future sustain ability on the basis of the major findings. A research study submitted in partial fulfillment of the requirement for the degree of Master of Business Administration, School of Management Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1996 Strategic planning Bangladesh Asian Institute of Technology. http://203.159.5.9/ait-thesis/detail.php?q=B14591 http://203.159.5.9/ait-thesis/detail.php?q=B14591 110299 20260818085409.0