02578nas a2200337 a 4500 20260818085424.0 230810s2022 th uu m rtt 0| a1eng d .b12410755 AIT Intern Proj. no.SM-20- Ritthikrai Moolanahsiri Creation of a customer journey map (CJM) and Improvement of customer relationship Management (CRM) platform for Wecosytem company Pathum Thani, Thailand : Asian Institute of Technology, 2020 17 leaves : ill. Intern Project; no. SM-20- An Intern Project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration Intern Project (M.B.A.) - Asian Institute of Technology, 2020 A customer journey map (CJM) helps a company understand their business by each step when their customers or their client receive the products or services from a company. This intern project will show the customer journey map of the Wecosystem company, including the research information of the company from interviewing and collecting data. When the company has the CJM, they also can use the social networks to create the rates of sale such as using the social networks to sponsor, and improving the customer relationship management (CRM) platform. The sponsored with social networks can help to increase the rate of sale in short term, but the customer relationship management can provide the long term of sale because of the data analytics. The CRM will help to analyze the best option for their customers or their clients, including the good experience for them and providing the good satisfaction as well. Finally, this intern project suggests the Wecosystem company to continue the CRM program and find a new CRM program that is appropriate with the company to maintain and increase the rate of sale in long run. Customer relations Management Relationship marketing Management Levermore, Roger, Chairperson Badir, Yuosre F. M., Examination Committee Ransom, Lakeesha K., Examination committee Royal Thai Government, Scholarship Donor Asian Institute of Technology Fellowships, Scholarship Donor Asian Institute of Technology. Intern Project; no. SM-20- Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B19750 .b12410755 mnait m 250411 0 230810 m a m 0 24310 24310