02333nas a2200253 a 450000500170000000800410001703500150005810000200007324501060009330000220019949000280022150001410024950200590039052012000044965000430164965000380169265000290173070000360175970000460179570000480184171000650188981000600195485600650201420260818085454.0211015s2021    th uu m rtt   0|  a1eng    a.b123745561 aMalla, Ashma   12aA critical analysis of CSR initiatives of the top 10 fortune 500 companies before and during COVID-19  a49 leaves :bill.1 aProject ;vno. SM-21-01  aA project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management  aProject (M.B.A.) - Asian Institute of Technology, 2021  aWhile CSR was one of the major focal points for most companies, the COVID-19  pandemic brought about a significant upheaval in their priorities. In this context, the study  aims to identify and understand the CSR initiatives of the top ten Fortune 500 companies  during COVID-19 and compare it with the pre-COVID-19 period. An empirical case study  analysis was carried out to gain in-depth insights regarding those initiatives. The research  used a variety of data sources including press releases, annual reports, and news articles,  to base its findings on the current situation. The information was accessed from the  respective company{u2019}s websites. The result indicated that all these companies were  particularly focused on the philanthropic and economic dimensions of CSR during the  pandemic such as making donations to vulnerable communities and taking precautionary  operational measures to safeguard employees and consumers. However, while comparing  those initiatives with pre-COVID CSR initiatives, it could be seen that those initiatives were implemented without keeping in mind the environmental dimension. Those initiatives were short-term and lacked overall sustainability. 0aCorporate social responsibility series 0aSocial responsibility of business 0aCOVID-19 Pandemic, 2020-1 aLevermore, Roger,eChairperson 1 aZimmermann, Willi,eExamination Committee0 aVatcharapol Sukhotu,eExamination Committee2 aAsian Institute of Technology Fellowship,eScholarship Donor2 aAsian Institute of Technology.tProject ;vno. SM-21-01  3Full-Textuhttp://203.159.5.9/ait-thesis/detail.php?q=B15070