02732nas a2200433 a 4500 20260818085557.0 140620s2013 th ad ||| |000 0 eng d .b12134910 AIT Caps. Proj. no.ICT-13-02 Millibhu Ratanaprathum Cultivating PTT digital interactive experience by data mining Pathum Thani : Asian Institute of Technology, 2013 27 leaves : ill., charts + 1 online resource Caps. Proj. ; no. ICT-13-02 A Project submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Engineering in Information & Communication Technology, School of Engineering and Technology With an energy declination situation while competition still exists, PTT is trying to improve their digital marketing strategy to attract more customers. Therefore, PTT is focusing on introducing digital interactive experiences. By doing that PTT decided to use the knowledge of Data Mining to accomplish their target. The objective of this Capstone project is to segmentation the group of PTT customer into two groups, which are smartphone user and regular cell phone user. And analyze their technology usage for further use of marketing strategy. The methodology for segmentation customer is Decision tree. For analyze their technology usage is association analysis. Capstone Project (B.Sc.)-Asian Institute of Technology, 2013 Data mining Smartphones Cell phones Telemarketing Sumantha Guha, Chairperson Raphael Duboz, Examination committee Asian Institute of Technology. Caps. Proj. ; no. ICT-13-02 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B11958 .b12134910 mnait j 240404 0 140620 m a j 0 000:001:PDF:b1213491:001628:0:0:0:0:0:0 Abstract--AIT Caps. Proj. no.ICT-13-02 n mnait mnait mnarc 20 40 Barcode : 30050120570733 CREATED : 2014-06-23 RECORD # : i12815081 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120570725 CREATED : 2014-06-23 RECORD # : i12815093 LPATRON : 1024207 LCHKIN : 2015-07-05 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 1 TOT RENEW : 0 Barcode : 30050120406953 CREATED : 2017-03-15 RECORD # : i13070691 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 24881 24881 0 0 0 0 MAIN MAIN mnait 2026-08-18 50.00 0 AIT Caps. Proj. no.ICT-13-02 30050120570733 2026-08-18 08:55:57 1 2026-08-18 20 0 0 0 0 MAIN MAIN mnait 2026-08-18 50.00 0 AIT Caps. Proj. no.ICT-13-02 30050120570725 2026-08-18 08:55:57 2 2026-08-18 20 0 0 0 0 MAIN MAIN mnarc 2026-08-18 50.00 0 AIT Caps. Proj. no.ICT-13-02 30050120406953 2026-08-18 08:55:57 1 2026-08-18 40