Millibhu Ratanaprathum creator Sumantha Guha Chairperson Raphael Duboz Examination committee text th Pathum Thani Asian Institute of Technology 2013 continuing eng 27 leaves : ill., charts + 1 online resource With an energy declination situation while competition still exists, PTT is trying to improve their digital marketing strategy to attract more customers. Therefore, PTT is focusing on introducing digital interactive experiences. By doing that PTT decided to use the knowledge of Data Mining to accomplish their target. The objective of this Capstone project is to segmentation the group of PTT customer into two groups, which are smartphone user and regular cell phone user. And analyze their technology usage for further use of marketing strategy. The methodology for segmentation customer is Decision tree. For analyze their technology usage is association analysis. A Project submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Engineering in Information & Communication Technology, School of Engineering and Technology Capstone Project (B.Sc.)-Asian Institute of Technology, 2013 Data mining Smartphones Cell phones Telemarketing Asian Institute of Technology. http://203.159.5.9/ait-thesis/detail.php?q=B11958 http://203.159.5.9/ait-thesis/detail.php?q=B11958 140620 20260818085557.0