TY  - SER
AU  - Millibhu Ratanaprathum
AU  - Sumantha Guha
AU  - Raphael Duboz
TI  - Cultivating PTT digital interactive experience by data mining
T2  - Caps. Proj.
PY  - 2013///
CY  - Pathum Thani
PB  - Asian Institute of Technology
KW  - Data mining
KW  - Smartphones
KW  - Cell phones
KW  - Telemarketing
N1  - A Project submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Engineering in Information & Communication Technology, School of Engineering and Technology; Capstone Project (B.Sc.)-Asian Institute of Technology, 2013
N2  - With an energy declination situation while competition still exists, PTT is trying to improve their digital marketing strategy to attract more customers. Therefore, PTT is focusing on introducing digital interactive experiences. By doing that PTT decided to use the knowledge of Data Mining to accomplish their target. The objective of this Capstone project is to segmentation the group of PTT customer into two groups, which are smartphone user and regular cell phone user. And analyze their technology usage for further use of marketing strategy. The methodology for segmentation customer is Decision tree. For analyze their technology usage is association analysis
UR  - http://203.159.5.9/ait-thesis/detail.php?q=B11958
ER  -