03976nas|a2200433 i 4500 20260818085642.0 100200s1999 th uu m rtt 00| a1eng d .b11777837 AIT RSPR no. SM-99-123 Wantanee Thaithiang Customer migration : an analysis within the Thai chemical industry Bangkok : Asian Institute of Technology, 1999 71 leaves Research studies project report ; no. SM-99-123 A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management Research studies project report (M.B.A) - Asian Institute of Technology, 1999 Customer migration is recently a vital problem found in chemical industry where there are many potential suppliers in the chemical market. In attacking this problem, the research study was to trace the lost customers, both end-users and dealers, who were reported lost contact from a company for a long time or at least 1 year. The study aims to identify their buying behavior, expectations and perception on the company performance as well as to reveal the causes of leaving or switching supplier. From data gathering, it shows that the customers have high expectations regarding the product quality, product availability, price, delivery service and problem-solving as well as credit term but apart from the quality, the company can not live up to their expectations. Accordingly, the reasons for why they left are mainly focused on high price, product availability and problem-solving. By average, the customer perception toward the company performance is rather acceptable. Thus, it appears that the number of lost customer is less than those who are still doing the business with the company. This group of people was found lost because of less frequency in purchase during the last period. In order to draw the customer retention, the company should focus on the price, not the price reduction but value added or meaningful compensation. Another important issue is product availability to meet the urgent need of the customers, in this regard the distribution system should be brought into the brainstorming session to find the possible solution. Last but not least is the issue on problem- solving that the company should introduce TQM and Re-engineering approach for both incremental and radical changes in the organization. Consumer satisfaction Thailand Bechter, Clemens, Chairperson Swierczek, F.W., Examination Committee Tang, John C.S., Examination Committee The Royal Government of the Netherlands (HRID), Scholarship donor Asian Institute of Technology. Research studies project report ; no. SM-99-123 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B12253 .b11777837 mnait u 240421 0 000210 m a u 0 mnait mnait mnarc mnarc 20 40 Barcode : 30050120680169 CREATED : 2000-10-02 RECORD # : i12175134 LPATRON : 1016615 LCHKIN : 2006-09-02 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 3 TOT RENEW : 0 Barcode : 30050120680177 CREATED : 2000-10-02 RECORD # : i12175146 LPATRON : 1015375 LCHKIN : 2004-09-10 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 1 TOT RENEW : 0 Barcode : 30050160085907 CREATED : 2016-04-29 RECORD # : i12965868 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120999205 CREATED : 2020-05-22 RECORD # : i13271040 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 25192 25192 0 0 0 0 MAIN MAIN mnait 2026-08-18 50.00 0 AIT RSPR no. SM-99-123 30050120680169 2026-08-18 08:56:42 1 2026-08-18 20 0 0 0 0 MAIN MAIN mnait 2026-08-18 50.00 0 AIT RSPR no. SM-99-123 30050120680177 2026-08-18 08:56:42 2 2026-08-18 20 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no. SM-99-123 30050160085907 2026-08-18 08:56:42 2026-08-18 40 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no. SM-99-123 30050120999205 2026-08-18 08:56:42 3 2026-08-18 20