Ray, Michael L. <br/><br/>
Advertising and communication management / 
Michael L. Ray 
 - Englewood Cliffs, N.J. :  Prentice-Hall   1982 
 - 514 p. :  ill. 
<br/><br/><label>ISBN: </label>9780130152305 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Communication in marketing<br/>Advertising media planning
<br/><br/><label>LC Class. No.: </label>HF5823  / R392