00509nam a2200169 a 450000500170000000800410001702000180005803500150007605000170009110000200010824500630012826000510019130000190024265000160026165000310027765000310030820260817161752.0240905s1982    njua    r     001 0 eng d  a9780130152305  a.b1243295700aHF5823bR3921 aRay, Michael L.10aAdvertising and communication management /cMichael L. Ray  aEnglewood Cliffs, N.J. :bPrentice-Hall c1982  a514 p. :bill. 0aAdvertising 0aCommunication in marketing 0aAdvertising media planning