TY  - BOOK
AU  - Ray,Michael L.
TI  - Advertising and communication management
SN  - 9780130152305
AV  - HF5823 R392
PY  - 1982///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall 
KW  - Advertising
KW  - Communication in marketing
KW  - Advertising media planning
ER  -