03590nas a2200421 a 4500 20260817161754.0 170223s2014 th uu|m rtt 0| a1engxd .b12179838 AIT Proj. no.SM-14-06 Peeraya Thongkruer Advertising strategies in the cosmetic clinics industry : a study of Wuttisak and Nitipon Clinics' advertising strategies Pathum Thani, Thailand : Asian Institute of Technology, 2014 31 leaves : ill. Project ; no.SM-14-06 A project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management It is interestingly challenging for companies that have competed in the fast-changing world such as cosmetic industry in Thailand where there are many strategies especially advertising strategy on television in order to carry out their business and even to become the dominant and the leader. This project presents the advertising strategies used by the dominants clinics in Thailand which are Wuttisak clinic and Nitipon clinic and also presents how both clinics react and compete to each other under game theory. Their advertising strategies can be obviously seen from each of their advertisings on television and their competitive actions under game theory can be assumingly analysed by relying on several reliable resources such as online business articles and business news. By initially focusing on customers instead of competitors, Wuttisak clinic decided to use a new way instead of a traditional way to play in this cosmetic industry which is bringing out the importance of beauty by using a number of celebrities to convey it through television advertisings. Focusing on the rivals, Nitipon clinic keep advertising as same as what Wuttisak clinic do. Short movie, Word-of-mouth interview, Korean and Thai trends, persuasive words or even sign, slide of life and celebrity endorsement can be considered as their both advertising strategies. It seems that celebrity endorsement might be one of the decisive factors that make Wuttisak clinic become a winner in this competition and the leader in this cosmetic industry Project (M.B.A.) - Asian Institute of Technology, 2014 Wuttisak Clinic Nitipon Clinic Cosmetics industry Advertising Cosmetics Winai Wongsurawat, Chairperson Sununta Siengthai, Examination Committee Badir, Yuosre, Examination Committee Asian Institute of Technology. Project ; no.SM-14-06 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B01231 .b12179838 mnait m 240411 0 170223 m a m 0 000:001:PDF:b1217983:002987:0:0:0:0:0:0 Abstract n mnait mnarc 20 40 Barcode : 30050120408066 CREATED : 2017-02-23 RECORD # : i13068581 LPATRON : 1029194 LCHKIN : 2018-12-09 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 2 TOT RENEW : 0 Barcode : 30050120404115 CREATED : 2017-05-22 RECORD # : i13078951 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 2613 2613 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT Proj. no.SM-14-06 30050120408066 2026-08-17 16:17:54 1 2026-08-17 20 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT Proj. no.SM-14-06 30050120404115 2026-08-17 16:17:54 2026-08-17 40