03677nas|a2200457 i 4500 20260818085926.0 011109s2001 th uu m rtt 00| a1eng d .b1183934x AIT RSPR no. SM-01-93 Tran My Hanh Defining future strategy to cope with changes : a case study of the Consulting and Research Company for Technology Transfer and Investment (CONCETTI) Bangkok : Asian Institute of Technology, 2001 51 leaves Research studies project report ; no. SM-01-93 A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001 Consulting services in investment used to develop very fast in Vietnam since 1987, when the Law on Foreign Investment was issued to facilitate the economic renovation policy. In recent years, due to a big fall in foreign investment, companies operating in this field, especially local companies have been facing the survival test as they are losing key customers. The Consulting and Research Company for Technology Transfer and Investment (CONCETTI) is a typical case. The Company used to be very successful in the period between 1988 and 1997. However, its smooth operation has been damaged by the loss of its target market. The Company has been left with little alternatives, but to change its strategy radically. This study aims at formulating strategies for the Company to cope with changes in the environment. In doing so, it begins with analyses of external and internal environment to identify opportunities, threats, strengths and weaknesses of the Company (SWOT analysis). On the basis of SWOT analysis, a new strategy and an implementation plan are formulated to help the Company overcome the current difficulties and further develop for survival in the long te1m. Industrial productivity Vietnam Truong, Quang, Chairperson Deussen, Arne, Examination Committee Stoessel, Hans, Examination Committee The Government of Switzerland/ Swiss Development Cooperation (SAV), Scholarship Donor Asian Institute of Technology. Research studies project report ; no. SM-01-93 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B07282 .b1183934x mnait u 240618 0 011109 m a u 0 mnait mnait mnarc mnarc mnarc 20 40 Barcode : 30050120610505 CREATED : 2001-09-11 RECORD # : i12262651 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120610497 CREATED : 2001-09-11 RECORD # : i12262663 LPATRON : 1014982 LCHKIN : 2003-09-03 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 1 TOT RENEW : 0 Barcode : 30050160083191 CREATED : 2016-04-05 RECORD # : i12971789 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120908701 CREATED : 2020-02-23 RECORD # : i13262774 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120994313 CREATED : 2020-06-03 RECORD # : i13266147 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 26250 26250 0 0 0 0 MAIN MAIN mnait 2026-08-18 50.00 0 AIT RSPR no. SM-01-93 30050120610505 2026-08-18 08:59:26 1 2026-08-18 20 0 0 0 0 MAIN MAIN mnait 2026-08-18 50.00 0 AIT RSPR no. SM-01-93 30050120610497 2026-08-18 08:59:26 2 2026-08-18 20 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no. SM-01-93 30050160083191 2026-08-18 08:59:26 1 2026-08-18 40 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no. SM-01-93 30050120908701 2026-08-18 08:59:26 3 2026-08-18 20 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no. SM-01-93 30050120994313 2026-08-18 08:59:26 4 2026-08-18 20