TY  - SER
AU  - Gyawali,Santosh
AU  - Sununta Siengthai,
AU  - Supasith Chonglerttham,
AU  - Soni,Peeyush
TI  - Developing a business capability model for Betagro Group: Food Business Unit
T2  - Project
PY  - 2013///
CY  - Pathum Thani, Thailand
PB  - Asian Institute of Technology
KW  - Betagro Group (Firm)
KW  - Business planning
N1  - A project  submitted in partial fulfillment of the requirements for the  degree of  Master  of Business  Administration, School of Management; Project (M.B.A.) - Asian Institute of Technology, 2013
N2  - Thanks  to  the  economic  development  facilitated  through  globalization,  standard  of  living has  been improving  in  developing  countries,  which  in  turn increases  the  demand  for  qualified  meat  products  that  have  high - income  elasticity  in  this  market.  Being  one  of  Thailand's major players in the meat products market, Betagro Group , is betting on positive  economic development and higher meat consumption in the region and has already started  the  process  of  internationalization .  The  company  has  therefore  accumulated  valuable  experience, knowledge, financial strength and brand recognition that can be applied in  their  quest  for  further  expansion.  However,  accumulating  all  these  corporate  assets  does  not  ensure  a  success  for  Betagro  if  no  business  capability  is  determined  and  agreed  within  Corporate.  Therefore,  in  order  to  maintain  sustainable  growth  in  this  competitive  market,  Betagro   has   to   have   strategic   business   capability   model.   This   report   analyzes   the  development of Business Capability Model for the food business unit of Betagro Group in  order to find core competitive capabilities, which maintain their stable performance in long  run
UR  - http://203.159.5.9/ait-thesis/detail.php?q=B01224
ER  -