02192nam a2200253 a 450000500170000000800410001703500150005810000170007324500580009026000560014830000220020450001480022652012370037461000360161165000210164770000340166870000450170270000470174785600650179490700250185990200110188499800280189599900150192320260817161832.0                                          a.b123417701 aVu, Ba Tuyen10aAgency development of Dai-Ichi Life Insurance Company  aPathumthani :bAsian Institute of Technology,c2007  e1 online resource  aA research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management  a During the past two decades Vietnam has experienced a rapid growth in the economy, which has stimulated the development of the Life Insurance Industry of Vietnam. The Industry has been remarkably developed through the foreign-invested entrants. Dai-ichi Life Insurance Company of Vietnam (DLVN) entered through the acquisition of Bao Minh CMG Life Insurance Company (BMCMG) in January 2007. This research study conducts an analysis of the 7s - model by McKinsey Consulting, which helps identify the quality level of the agency force of DLVN, it examines the performance of its competitors by identifying their key success factors. To assess the quality of DLVN agency force, in addition to the secondary data, personal interviews has been undertaken with the DLVN{u2019}s existing agency managers. This research has revealed the most outstanding concern, an impeding factor of DLVN. This is the low quality of the agency force. Changes required include selection, maximization of agency force potential through objectively result-oriented training, field management development, performance management system, structured compensation program to reward and the use of technology to support agent productivity growth and development.20aDai-Ichi Life Insurance Company 0a Insurance, Life1 aSwierczek, F.W.,eChairperson1 aBechter, Clemens,eExamination Committee1 aNguyen, Cong Thanh,eExamination Committee  3Full-Textuhttp://203.159.5.9/ait-thesis/detail.php?q=B04775  a.b12341770bmnaitcj  a240423  b0c200108dmea  fjg0  c2855d2855