TY - SER AU - Siriwan Apisiridej AU - Sadananda,Ramakoti AU - Batanov,Dentcho N. AU - Yulu,Qi ED - Asian Institute of Technology Partial Scholarship, TI - An agent-mediated negotiation model in electronic commerce T2 - Thesis PY - 1999/// CY - Bangkok PB - Asian Institute of Technology KW - Electronic commerce N1 - A thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering, School of Advanced Technologies; Thesis (M.Eng.) - Asian Institute of Technology, 1999 N2 - This study is about the paradigms of negotiation in the Electronic Commerce (EC), in order to support existing business practices as well as for the new ones over the Internet. Our work explicitly models negotiation as a multi-agent system that can handle multi-issue negotiation and use Bayes rule to update belief as the underlying learning mechanism. Besides considering the trends of counterparts' strategies by using Bayes rule, agents can adapt learning strategies by considering their environment during a negotiation process via a Blackboard, which is a globally accessible database-like structure. A hypothetical example of Bank Loan Negotiation is considered to illustrate the negotiation process for determining the acceptable amount of loan and interest rate. Production rules are used to represent knowledge in the analysis and evaluation phase of negotiation. The simulation results show that the learning strategy with Bayes rule yields better results than the conventional strategies UR - http://203.159.5.9/ait-thesis/detail.php?q=B12344 ER -