02338nam a2200265 a 450000500170000000800410001703500150005810000220007324500580009526000560015330000220020950001500023152012330038165000230161461000740163770000450171170000470175670000450180371000780184885600650192690700250199190200110201699800280202799900170205520260818090957.0                                          a.b123397261 aNguyen, Hong Long12aA development strategy for EVN from 2014 {u2013} 2020  aPathumthani :bAsian Institute of Technology,c2013  e1 online resource  aThe degree of Master of Business Administration (Executive) in International Business {u2013} Management of Technology (VN), School of Management  aThe electric power industry plays an important role in Vietnam's national socio-economic development. To meet the growing demand for electricity in the nation, Vietnamese Government has decided to implement the equitization program for the power sector where Vietnam Electricity (EVN) has occupied a dominant position in many years. Building a comprehensive development strategy is therefore essential to EVN in order to retain its leading position in the emerging electricity market. This study firstly outlines a common understanding of relevant concepts such as strategy, strategic management, SWOT analysis method from literature review, in combination with best practice captured from a case study of strategic development in Malaysia. Empirical data of EVN has been collected via observations and unstructured interviews. Secondly, the electricity market in Vietnam is analyzed to provide a basis for determining EVN's strenghts, weaknesses, opportunities and threats. Finally, this study identifies a development strategy framework for EVN from 2014 to 2020. Main findings include (1) Focus Growth development strategy for power production, (2) Restructuring strategy and (3) Corporate Image development strategy for EVN. 0aElectric utilities20aVietnam Electricity and Norwegian Electricity CorporationxManagement1 aSwierzcek, Fredric William,eChairperson1 aHuynh, Trung Luong,eExamination Committee1 aSoegaard, Ragnar,eExamination Committee2 aVietnam Electricity & Norwegian Electrity Corporation,eScholarship donor  3Full-Textuhttp://203.159.5.9/ait-thesis/detail.php?q=B04703  a.b12339726bmnaitcj  a240423  b0c200108dmea  fjg2  c29714d29714