TY  - SER
AU  - Jagadeesh,Vachana
AU  - Zulfiqar,Farhad
AU  - Himanshu,Sushil Kumar
AU  - Datta,Avishek
AU  - Yaseen,Muhammad
ED  - AIT Scholarships,
TI  - Digital connect with farmers and digital influencers for East West Seed India products
T2  - Internship Report
PY  - 2024///
CY  - Pathum Thani, Thailand
PB  - Asian Institute of Technology
KW  - East West Seed Company
KW  - Internet marketing
KW  - Social influence
KW  - Relationship marketing
N1  - A Internship report submitted in partial fulfillment of the requirements for the degree of  Master of Agribusiness Management in Agribusiness Management; Internship report (M. Am.) - Asian Institute of Technology, 2024
N2  - This internship report gives a detailed account of my internship at East West Seed  Company for the project titled "Digital Connect with Farmers and Digital Influencers  for East West Seed India Products". The report delves into the company{u2019}s mission, its  innovative products tailored to tropical climates, and its efforts to empower farmers  through training and support. It highlights the company{u2019}s significant role in enhancing  food production, rural livelihoods, and agricultural sustainability. The primary aim of  the internship was to bridge gap in existing digital marketing strategies to connect with  farmers and leverage digital influencers for promoting East West Seed India products.  The process involved conducting market research, analyzing digital trends, creating  social media content, and collaborating with influencers and campaigning for the  farmers at local field level and also at the Krishi mela(exhibition) using WhatsApp bot  service. The results of the internship include several outcomes, such as the effective  execution of digital marketing campaigns, increased interaction with farmers on digital  platforms, and improved brand awareness via influencer collaborations. Through a  comprehensive analysis, the report provides recommendations for strengthening the  company{u2019}s market presence, and boost their sales and trust among the customer.  Overall, this internship greatly improved my abilities in content development, market  research, digital marketing, and working with outside stakeholders. My future  professional goals in the fields of agribusiness and digital marketing will benefit greatly  from these skills.
UR  - http://203.159.5.9/ait-thesis/detail.php?q=B21455
ER  -