02416nas|a2200241 i 450000500170000000800410001703500150005810000340007324500950010726000520020230000180025449000270027250001390029950200580043852013150049665000180181170000360182970000520186570000560191771000770197381000590205085600650210920260818093849.0260799s1998    th  u m rtt   0|  a1eng d  a.b117564820 aWipawee Suriyakul Na Ayudhaya10aDigitization and metadata for a corporate marketing database :bfeasibility and evaluation  aBangkok :bAsian Institute of Technology,c1998  a63 p. :bill.1 aThesis ;vno. IM-98-17  aA thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering, School of Advanced Technologies  aThesis (M.Eng.) - Asian Institute of Technology, 1998  aPrinted marketing information can be difficult to organize and to share within  corporations. Staff members at many levels have trouble finding and accessing the  brochures they need. Once they have them, it is difficult for them to manage their own  copies and to keep them up to date, as new brochures are published continually. Can  information systems be used to share such information more efficiently, and can such  systems be cost-effective? This thesis project has implemented an image database of  marketing brochures at a large telecommunications company in Bangkok and evaluated  how staff members then used the information in their work. For the maintainers of the  brochure collection, an Oracle database was developed using Oracle Developer2000. A  Java servlets linked to this database provides the user interface. Once the users learned  and used the system for their work, surveys, and interviews showed that they find the  electronic system easier and faster to use than the traditional paper based system. As it is  essential to keep such systems up-to-date, the evaluation estimated the labor requirements  both for setting up this system initially and for maintaining it on an ongoing basis. The  descriptive categories designed for this system must change flexibly as the market  evolves. 0aMetadatabases1 aBaker, Thomas H.,eChairperson 0 aVatcharaporn Esichaikul,eExamination Committee1 aDevadason, Francis Jawahar,eExamination Committee 2 aThe International Engineering Public Company Limited,eScholarship Donor2 aAsian Institute of Technology.tThesis ;vno. IM-98-17  3Full-Textuhttp://203.159.5.9/ait-thesis/detail.php?q=B12892