03542nam a2200409 a 4500 20260818094031.0 .b10210556 AIT Thesis no. SM-95-01 Ha Ngoc Linh Distribution and logistics system in laundry and personal care products : an exploratory study conducted in Vietnam, Thailand, and the Philippines Bangkok : Asian Institute of Technology, 1995 137 leaves : ill. Thesis ; no. SM-95-01 Thesis (M. B. A.) - Asian Institute of Technology, 1995 A Thesis Study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management The arena for competition in a market-free system is the marketing channel. Marketers from western companies are having difficulty in tapping the Vietnam market of consumer products due to lack of a national distribution and logistics system. The published literature relating to the wholesales and retail industry in Vietnam is very scarce. This study is-an attempt to fill the gap and alleviate the problem. Laundry and personal care products were chosen as the subject for this study. The author used benchmarking approach to achieve an optimum distribution and logistics system for Vietnam with learning from the best practices in Thailand and the Philippines. Procter & Gamble, Unilever, and Colgate-Palmolive are the cases to study. The conclusion of the study is that distributorship is the most appropriate and applicable practice for the Vietnam market. Since distributor acts like a secondary sales and logistics organization, the network of distributors enables the producer to achieve wide and deep market coverage with lowest risk and operation cost. Implementation of the distribution system is recommended to have two phases. The start-up phase is aimed at testing the operation and identifying the high capability distributors in major cities and towns. In the expanding phase the company improves the effectiveness of the organization and develops its network nationwide to reach consumers in remote and rural areas . The key for success is how to ensure the win-win cooperation between the producer, its distributors, and other channel members. Marketing channels Vietnam Johri, Lalit M., Chairperson Hertzberg, Ellen, Examination committee Do, Ba Khang, Examination Committee The government of France, Scholarship donor Asian Institute of Technology. Thesis ; no. SM-95-01 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B15203 .b10210556 mnait u 241125 1 951210 m a u 0 mnait mnait mnarc 20 40 Barcode : 30050003078309 CREATED : 1995-10-12 RECORD # : i11703751 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30020220000379 CREATED : 1995-10-12 RECORD # : i11703763 LPATRON : 1019613 LCHKIN : 2009-06-07 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 11 TOT RENEW : 4 Barcode : 30050120221881 CREATED : 2016-03-31 RECORD # : i12916298 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 31096 31096 0 0 0 0 MAIN MAIN mnait 2026-08-18 0 AIT Thesis no. SM-95-01 30050003078309 2026-08-18 09:40:31 1 2026-08-18 20 0 0 0 0 MAIN MAIN mnait 2026-08-18 0 AIT Thesis no. SM-95-01 30020220000379 2026-08-18 09:40:31 2 2026-08-18 20 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT Thesis no. SM-95-01 30050120221881 2026-08-18 09:40:31 1 2026-08-18 40